Antique Pomegranate Phone

Apple is popularly known as that of Steve Jobs and Steve Wozniak. However, there is also the apple of Adam and Eve, Newton, Turing, and even Snow White. With this idea, I wondered what would replace Apple’s current logo and how this new logo would change the meaning of the brand. I found my answer in Korean folk paintings: they frequently featured pomegranates, whose depiction in the paintings resembled the Apple logo as they were shown with a missing bite. Given the fact that the word pomegranate is a combination of the Latin term pōmum, which means apple, and grānātum, which means seeded, and that people in old Korea emphasized pomegranate seeds as a symbol of women’s fertility, I thought that pomegranates can serve as a link between the West and the East. Representing cultural fusion but also femininity, a quality that the conventional IT industry lacks, the Pomegranate Phone would offer a new impression of Apple that refreshes, bridges, and challenges its existing brand image.

Antique Google Maps

This work was inspired by my experience in working at two museums, one focusing on traditional Korean artworks and the other presenting new interactive media arts. Looking at these distinctively different bodies of works, I wondered how such disparate styles of art from two different eras can coexist. As I looked at one Korean traditional landscape painting, I felt the urge to enter and explore the world it portrayed. If I really could, I thought to myself, I would need a map from the similar era. So imagining myself navigating the world from over a century ago, I created a work with Adobe Photoshop CC and Illustrator in which I have Daedongyeojido, a map produced by Kim Jeong-ho in 1861, loaded onto my mobile Google Maps. In combining an old, traditional map with a recent technological invention, I brought together analog and digital--and the resulting world is a surreal imagination lost in time.

Julili 2023 — NY, New York & Seoul, South Korea