Lego - Pieces of Memories from the North

It has been almost 74 years since Korea was divided into two. Besides families being separated, the newer generation has no way of knowing what it’s like to be living up there other than seeing from the media. So, based on true stories, we’ll be launching limited-edition Lego sets that mimic homes that have never been visualized. Also, the manual will guide not only how to build homes but also stories of people who lived in them. These simple sets will play a big role in bridging the gap between young and old and rallying them towards reunification.

Julili 2023 — NY, New York & Seoul, South Korea